Pixies Garden
A US-based direct-to-consumer ecommerce brand built for scalable growth across Shopify, Amazon, Walmart, and paid acquisition channels.
End-to-end ecommerce growth system for a DTC brand
3.2×
ROAS
−47%
Lower CAC
2×
Acquisition Growth
5
Growth Channels
3.2×
From fragmented channels to a unified growth engine
Problem
Fragmented ecommerce operations
Pixies Garden was scaling across DTC and marketplaces without a unified growth system — rising CAC, inconsistent ROAS, and manual workflows slowing every launch.
Solution
End-to-end growth ownership
Whitestork unified storefront optimization, marketplace management, paid media, SEO, email automation, and reporting into one accountable growth engine.
Outcome
Profitable, repeatable scale
Stronger paid efficiency, faster campaign cycles, and clearer visibility across Shopify, Amazon, Walmart, and acquisition channels.
Fragmented ecommerce growth at scale
Pixies Garden was expanding as a US-based DTC brand, but growth operations were split across Shopify, Amazon, Walmart, Google, Meta, and email — with no single owner connecting the pieces.
- Rising customer acquisition costs and inconsistent ROAS across paid channels
- Low visibility into which marketplace and DTC levers were actually driving revenue
- Manual campaign workflows and slow launch cycles creating operational drag
- SEO, retention, and paid media running in silos instead of one growth system
End-to-end ecommerce growth management
Whitestork built an integrated growth program spanning storefront, marketplaces, acquisition, retention, and reporting — so Pixies Garden could scale with clarity and control.
Shopify optimization
Store setup, conversion-focused merchandising, checkout flows, and ongoing CRO to improve AOV and purchase completion.
Marketplace operations
Amazon and Walmart listing management, catalog hygiene, inventory alignment, and marketplace-specific merchandising.
Paid media optimization
Google, Meta, and marketplace ads tuned for ROAS — structured testing, budget allocation, and creative iteration.
SEO & content
Ecommerce SEO across product and category pages to improve organic visibility and reduce reliance on paid alone.
Email automation
Retention flows, lifecycle campaigns, and post-purchase sequences designed to lift LTV and repeat purchase rate.
Analytics & reporting
Unified dashboards tying channel performance to revenue so the team could act on data instead of spreadsheets.
Measurable business outcomes
Metrics from the Pixies Garden engagement — paid efficiency, acquisition scale, and faster operations.
3.2×
ROAS
Paid efficiency across Google, Meta, and marketplace campaigns
−47%
Cost per acquisition
Lower CAC through structured testing and budget discipline
2×
Acquisition growth
Expanded reach across DTC and marketplace channels
−60%
Operational friction
Faster launch cycles with fewer manual handoffs
How we structured the engagement
Audit
Mapped storefront, marketplace, paid, and retention performance to find the highest-leverage gaps.
Optimize storefront
Improved Shopify UX, merchandising, and conversion paths to support paid and organic traffic.
Improve acquisition
Rebuilt paid structure across Google, Meta, and marketplaces with ROAS-first campaign design.
Scale marketplace visibility
Strengthened Amazon and Walmart presence with listing quality, catalog sync, and channel-specific ops.
Retain & automate
Launched email automation and reporting loops to compound growth without adding operational drag.
Built for operators who need outcomes, not activity
Growth ownership
One partner accountable for ecommerce outcomes — not disconnected vendors for ads, SEO, and ops.
Marketplace expertise
Hands-on Amazon and Walmart management alongside DTC, so channels reinforce each other.
Data-driven ROAS
Budgets, creative, and channel mix guided by performance data — not guesswork.
Automation-first operations
Email flows and reporting built to reduce manual work as the brand scales.
Clear reporting
Leadership gets a single view of what is working, what is not, and where to invest next.
"Whitestork didn't just run campaigns — they took ownership of our ecommerce growth. They connected our Shopify store, marketplaces, and paid channels into one system we could actually manage and scale."
Platforms & Tools
Ready to build your ecommerce growth system?
Let's discuss how Whitestork can unify your storefront, marketplaces, paid media, and retention into one accountable growth engine.
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